468 Ways To Show Emotion
'468 Ways to Show Emotion' is a project exploring how type can represent human emotion. This led to the creation of 'Emotive Sans', a typeface representing the extremities of happiness and sadness. This typeface helps bring humanisation and emotional resonance to digital type design.
Final Posters displayed at London Grad Show
Development
Initial letterforms captured in Blender
Letterforms were created in blender; using various gravity and physics tools to inflate and deflate the base typeface 'Helvetica'. Capturing the various stages of the type inflating and deflating allowed to create different weights/extremities within my typeface.
Creation of letterforms in Blender
In the final presentation of this project I brought the typeface to life using Adobe Firefly. Using my letterforms as a structure I added a balloon like effect to emphasise the inflation/deflation and create an eye-catching visual.
Creation of letterforms in Adobe Firefly
Final Design
Final posters showcasing 'Emotive Sans'
All 468 Characters within 'Emotive Sans'.
Promotional posts for social media showcasing 'Emotive Sans'